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Navigating the Electric Transition in the Automotive Industry

Santo Ficili, the new head of Maserati and Alfa Romeo, aims to elevate both brands while navigating the complexities of the automotive industry's transition to electric vehicles. He emphasizes the importance of effective marketing and customer guidance amidst current market confusion over various powertrains. With a focus on synergy and product launches, Ficili is optimistic about the future despite challenges in the luxury segment.
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